about mimi designs

design. inspire. create.

welcome to mimi designs

Welcome to Mimi Designs, a boutique design studio dedicated to delivering comprehensive, high-impact design solutions tailored to your business needs. From custom website design and WordPress theme development to eCommerce solutions, branding, and content architecture, we craft visually stunning and strategically driven digital experiences.

Our expertise spans logo design, corporate branding, custom graphics, cross-browser testing, and social media development & marketing, ensuring your brand stands out across all platforms. At Mimi Designs, we take pride in every project, striving for exceptional quality and total client satisfaction—because your success is our priority.

our specialty: cultivating your visual presence

At Mimi Designs, we specialize in web design, but our expertise goes far beyond that. We offer a full suite of marketing and design services, backed by an incredible network of creative professionals in advertising, graphic design, PR, and digital marketing. Whatever your needs, we can connect you with the right experts to bring your vision to life.

As the owner and chief designer, I bring a rare combination of design and development expertise, allowing me to seamlessly translate creative vision into functional, high-performing web solutions. I thrive on the challenge of crafting elegant, user-focused designs and transforming them into efficient, results-driven websites tailored to each client’s needs.

With a passion for lifelong learning, I stay at the forefront of the ever-evolving web industry, continuously exploring new technologies, design trends, and best practices. My goal is to ensure our clients stay ahead of the curve, meeting the complex technical demands of today’s digital landscape with confidence.

Let’s create something amazing together!

professional experience

Senior Web Designer/SEO Strategist

Vaisala, Inc.
Chief Web Designer for the Weather and Environment division of Vaisala, a leading Finnish environmental technology company, spearheading global website management and governance for the Weather division, ensuring seamless site architecture, SEO strategy, adherence to corporate brand guidelines, and the highest standards of UX/CX design.

  • Implement targeted SEO strategies to enhance visibility, engagement and conversions while overseeing web content creation, digital campaign execution, and lead generation through dynamic landing pages and custom forms.
  • Develop targeted landing pages to support digital marketing campaigns, enhancing user engagement, driving conversions, and aligning with overall campaign objectives.
  • Design and implement intuitive page layouts and manage localized content across country-specific sites, driving a cohesive and user-focused global digital presence.

Owner & Chief Designer/Developer

Mimi Web Designs
Design and develop custom WordPress websites, e-commerce platforms, and HTML sites tailored to client needs,
incorporating intelligent site architecture, SEO strategies and best practices, and seamless user experience.

  • Deliver end-to-end website management, including ongoing maintenance, secure backups, and technical support
  • Provide comprehensive graphic design services, crafting impactful logos and cohesive branding elements that
    resonate with target audiences
  • Oversee all aspects of running a successful small business, including client relationship management, project
    promotion, and operational leadership

Franchise Owner

Supper Solutions Thornton
Owned and operated the top-performing Supper Solutions kitchen in the Denver Metro Area for 4 consecutive years. Responsible for the overall management and daily operations of the kitchen, including all marketing,
day-to-day management, purchasing, ordering, human resources, payroll, employee hiring, training, scheduling, staff,
customer service, health department inspections, food quality control.

  • Built recurring customer database to over 4,200 customers in three years
  • Selected out of 25 franchise owners to share best practices for marketing, employee training and retention, and
    kitchen operations with entire Supper Solutions franchise system (25 owners, in five states)

Chief UX Web Designer

Sun Microsystems, Inc., Sun Services Marketing Team
Responsible for the Sun Microsystems Services’ internal portal and external corporate web sites, including
online promotions and programs, web content development and site strategy, site architecture, UX/CX testing and
implementation, metrics, customer journey and maintaining corporate brand standards for all online properties.
Responsible for Sun services marketing intern team members.

  • Content architecture, development and design for global, public facing corporate site
  • UX design, usability studies, A/B testing
  • e-Marketing strategy<//li>

Web Designer/Developer, Content Architect, Channel Marketing Manager

Exabyte Corporation, Exabyte International Marketing Team
Web designer/developer for their corporate web site: exabyte.com
Designed e-marketing strategies for the company
Designed, developed and managed internal Channel Marketing web site for Exabyte channel sales team: partnercentral.exabyte.com

Copywriter/Intranet Manager

Corporate Express, Inc., Corporate Marketing Team
Managed Exabyte employee intranet site
Wrote, organized content for web sites, employee newsletters, annual reports, marketing materials and office product catalogs

Account Manager

Bernhard Hodes Advertising, Inc.
Account Management, content development, campaign planning, media buying and placement and creative development

education & certifications

  • WordPress Custom Theme Development Certification, Boulder Digital Arts Studio
  • Web Design Certification, University of Colorado, Boulder, CO
  • Web Site Information Design Certification (Content Architecture), Sun Microsystems Educational Services, Broomfield, CO
  • SE Webmaster Certification, Colorado Computer Center, Littleton, CO
  • BA in Journalism/Mass Communications, and graduation with honors, University of Northern Colorado, Greeley, CO
  • I consistently attend ongoing training sessions and complete course work to enhance my web design skills and stay on top of the ever-changing web design, development and marketing trends (just when I thought I knew it all…wink, wink!)

hands-on web design & marketing skills

  • Web Design, Programming & Scripting
  • WordPress Custom Theme Development & Customization
  • e-Commerce Web Development
  • Search Engine Optimization
  • Web Writing/Content Development
  • Web Information Architecture
  • Online Marketing Strategy & Development
  • Custom Social Media Sites
  • Web Usability, Metrics and SEO
  • Content Management Systems (CMS)
  • Custom Logo Design
  • Graphic Design
  • Marketing/eMarketing
  • Marketing with Social Media
  • Corporate Branding
  • Print Publication
  • Internal Communications
  • Partner Communications
  • Project/Account Management
  • Public Relations

technical skills

  • SEO/Metrics: SEMRush, Brightedge, Google Analytics, Adobe Analytics, Siteimprove
  • Project Management: Jira, Asana, Miro, Microsoft Teams
  • Content Management Systems: WordPress, Drupal, Joomla, Site Studio
  • Languages: HTML5, CSS3, JavaScript
  • Graphics: Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, InDesign)
  • Development Tools: Visual Studio Code, Figma
  • Version Control: Git, GitHub
  • CSS Frameworks: Bootstrap
  • Databases: MySQL
  • Other: AP Style, Microsoft Office, Adobe Creative Suite (including Dreamweaver, InDesign, Photoshop, Illustrator, Constant Contact, Final Cut Pro, Slack, Canva